2009 ended with a positive indication for 2010 in Hawaiis Travel Industry.
H1N1 epidemic and the global recession created a problen of course, but the Hawaii Tourism Authority nnounced in a statement that it is “encouraged that the year-end visitor data for 2009 was in line with their projections.
2009 overall arrivals and spending were as expected down from 2008, but sees “positive trends”
for this year, including the increase in arrivals for the past seven months from the West Coast and some increases rom Japan.
“To make up for the U.S. East market that we anticipated would be down in 2009, our short-term strategy focused on impacting the U.S. est and Asia markets with marketing blitzes and airline access programs. As a result, HTA was able to maintain air seats from he high-spending Japan market, and we will recapture most of the seat inventory lost with the closures of Aloha and ATA airlines.
In 2010, Hawaii will have a total of 580,000 air seats from new routes from all markets, the majority of which are from North America.”
Other encouraging news came from the Korea market, which was up 44.2 percent over 2008 despite the H1N1 epidemic that affected arrival
numbers from Asia, especially from Japan, in the beginning of the year.
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