When it comes to charts that show how travelers want to earn and redeem loyalty there has been some recent insight that has been given into four of these charts in particular. In more detail to this aspect in general more consumers now have a credit card that lets them earn some loyalty points with a particular travel brand in particular.
Key Takeaways:
- About 60 percent of respondents said they use their smartphone to access loyalty program information (not travel specific) and the chart below breaks down how respondents said they use loyalty on mobile devices.
- The largest percentage of respondents (52 percent) said they have a financial services credit card but travel cards also loom large, with airline cards the second most popular card among respondents.
- Travel ranks as the second most popular item that respondents said they want to redeem loyalty at (20 percent) after grocery stores at 38 percent.
“Consumers are willing to be picky about where they earn loyalty — some 65 percent of consumers would choose to shop at one retailer or another if they had the option to earn loyalty with their favorite airline, hotel or other travel brand with all purchases.”
https://skift.com/2016/10/19/4-charts-showing-how-travelers-want-to-earn-and-redeem-loyalty/
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