Pokémania has swept the world again. Or maybe it never left. Either way, it’s back at full throttle with the hit mobile game Pokémon Go, and it’s easy to see why. Not only is it a fun, free way to play games and exercise at the same time, it’s generating business! With Pokéstops everywhere from the local fast food joint to historical landmarks, the travel industry isn’t wasting time when it comes to catching them all.
Game on: The travel industry has been quick to jump on the Pokémon Go bandwagon | The Economist
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