For a lot of travelers, no international journey is complete without a stop to the duty-free store to get some cheap liquor or perfume. IWSR, a wine and spirits research company, has released data about consumers’ buying habits in duty-free shops that shows the world is crazy about whisky. Scotch whisky, in particular, was the most popular type of spirits purchased at duty-frees in 9 of the 13 regions the company studied. This will be useful information for makers of hard liquor, who refer to airport stores as the “sixth continent” of alcohol marketing.
Read the full article here: Travelers Who Buy Duty-Free Spirits Are a Boring Lot