If you’ve ever considered trying out solo travel then you’re not alone.
The fact is that this type of holiday has attracted a huge amount of interest in recent years. It is a trend which shows no sign of abating. Research completed by Mintel shows that as many as 15% of adults have taken a solo vacation within the last 5 years!
Perhaps more interesting is the fact that their 2017 research suggests this market will increase fourfold in the coming years. This means all vacation orientated businesses will need to start thinking more about the solo traveller; making it a lot easier for you to fulfil your dreams.
The Target Market
Solo travel is not just for those in a gap year or adults who are single; in fact, as many as 33% of the current solo travellers are not single people.
This is exciting news for businesses and solo travellers! The solo vacation for people in a relationship is a largely untapped resource. It has huge potential for businesses as they seek to offer the best possible experience.
At the same time, the increase in interest and offerings by these companies will make it so much simpler to follow your heart and take the adventure you’ve always promised yourself.
The best agents are already offering exclusive deals, backed by guarantees to ensure the solo traveller is well cared for. It doesn’t matter if you want to go to Antarctica or Africa; there is something out there for you.
The beauty of the increased interest and offerings by vacation suppliers is that even the busiest person can find the time to plan and take a solo vacation.
Unsurprisingly research suggests that a solo traveller is highly likely to book again with the same travel company. Loyalty rates are in the region of 70%. All the travel company needs to do is provide honest marketing and the best possible support; then they’ll have a customer for life.
Why A Solo Holiday?
The old idea of finding yourself is no longer something that is associated with the hippie type. The truth is that everyone could do with some quality time to themselves. It helps them to feel liberated and to push the boundaries of their own comfort zone.
This doesn’t mean people want to be completely alone; there should be plenty of opportunities to share your experience and meet other people. Including a breakfast deal in a solo vacation can help people to do this successfully.
Those who do take solo vacations generally come back refreshed and newly challenged; ready to take on new roles. They are likely to view the world differently and it will show in their confidence and perhaps more laid back personality.
Most importantly vacation providers need to be aware of this rapidly growing market segment and start providing as many options as possible. If they can’t do that they are likely to lose ground to their competition.
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