Swedish tourism and economic development groups are looking to attract more travel to their Scandinavian nation. And this strategy employed at the South by Southwest (SXSW) event earlier this month is a wonderful idea.
A number of Swedish groups met together and set up a Nordic Lighthouse right in the middle of the event. This is the first time this event has been held within the festival, and hopefully not for the last time. Learn more about it here.
Read the Full Article: Destinations Promote Tourism and Tech Culture With Pop-Up ‘Houses’ at SXSW Austin