Nex-Gen business travelers expect a more personalized experience – a seamless transition between home and home on the road. To that end Marriott wants to know how and where you are in your travels – Marriott believes that as you share a bit about yourself and find it makes your life easier, you’re going to open up. Mobile check-in/out, text for room service and an appreciation of the communal basis of nex-gen work and life are starting points – Marriott believes it will come down to one app that does it all for the next generation of its customers.
- In the past, a hotelier would just look at the minute they check in to the minute they depart. That is all we worried about. Well, now we’re thinking much more broadly than that, from the minute they are doing travel planning at home today digitally, and we start to understand what they want prior to arrival.
- There is this level of knowledge versus privacy, and where is the line? I think anyone in this space has go to understand that deeply and let the customer drive the conversation, but people are willing to disclose if it is going to benefit them and make their lives easy.
- I think eco-friendy travel is going to explode. I think travel for fun, travel for good is going to explode. I believe that you’ll see a group of travelers who want to go on a vacation for seven days, and they’re going to spend five of it doing communal work and then two days relaxing potentially or blending the two together.
“Marriott International’s global brand officer Brian King thinks that travelers are looking for more personalized experiences in hotels, whether it involves streaming their own content, exercising in the hotel gym exactly how they like, or exploring local neighborhoods with guidance from their hoteliers.”